I have to warn you.. This is powerful stuff.
When you practice these principles with a woman, she will light up so powerfully that you’ll be scared to death
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When it hit me, every question I ever had about women became crystal clear.
It was 2008.
I was running down the beach in Puerto Vallarta, Mexico. My mind was wandering, thinking about who knows what, when suddenly…
I was struck by a bolt of realization that blew my mind like almost nothing ever had before.
In that one moment…
Everything I had ever done wrong with women. Everything I’d ever done right, but didn’t know why. Everything I’d seen or heard that didn’t make sense… Suddenly, it all made complete sense. With a degree of clarity I can’t even begin to describe.
This realization explained why single men fail to create attraction with women by being “nice.” It explained why women in a relationship lose sexual desire for their partner over time.
It was as if I had found the missing piece that every man, throughout history, has been desperately seeking to understand the woman he desired…
Immediately, I sprinted back to my condo and wrote a dozen pages of notes the moment I burst through the door.
Those notes became the basis of a theory that transformed me from a nice guy, loser with the ladies… Into a total chick magnet.
And now, I want to share the information with you…
If you are single, what I’m about to share will change how you relate to every woman you meet.
If you’re in a relationship, it will transform you and the woman you love.
Regardless of your relationship status, it will improve your sex life in ways you can’t even begin to imagine.
Once you realize what I realized all those years ago, you will be able to create instant and overpowering attraction and arousal with any woman. Whether it’s the first time you’ve met her, or many years after that initial contact.
But, there are some basics you need to understand before I tell you what it is...
First: What I discovered is real. As real as the eyes reading these words right now.
But you can’t see it. You can’t touch it. You can only feel it.
It has two forms. One that’s positive and tends to feel good to everybody involved, and another that’s negative and doesn’t feel good to you.
To feel genuine attraction, she must experience “it” with you
For a woman to stay attached to a man over time (in a relationship), she has to experience it regularly.
When she does, her body responds.
Her mind floods with desire.
Her attraction can become primal, irresistible, and highly sexual.
To her, it is foreplay.
She needs it.
She aches for it.
And she’ll do anything to experience it—no matter its form.
If you’re not consciously creating its positive, pleasurable form, she’ll unconsciously create the negative, uncomfortable form.
To her, it doesn’t matter which form she experiences. As long as she feels it.
But here’s where things get complicated…
Men hate the very thing women need
You read that correctly.
We hate the very thing women need to feel attracted to and turned on by us, especially in relationships.
See the problem?
As a result, we make two major mistakes. We go out of our way to avoid it, and we quickly try to eliminate it when a woman creates it.
So we don’t take risks. We avoid conflict and withhold our truth. We focus on pleasing her instead of asking for what we want.
All of this kills her experience of this all-important feeling. Along with her trust. And her sex drive.
The next thing you know, she’s “too tired” or “too busy” with anything other than having sex with you. Or she goes to the restroom and never comes back.
The bottom line? If you don’t learn to create this feeling consciously and positively, something far worse happens…
Either you create it positively, or she’ll make your life a living hell
No matter how much a woman may like you or love you. No matter how badly she might want to be attracted to you. No matter how much she would love to fuck your brains out…
If she doesn’t feel it with you, she will quickly lose interest, move on, or make your life hell.
She’s going to get it one way or another.
You have a choice. You can consciously create its positive, pleasurable form.
Or you can leave it up to her to create its negative form: drama, tests, mood swings, and fights that come out of nowhere.
This is her unconscious way of trying to generate the feeling she desperately needs from you. And if you continue to fail at giving it to her, she’ll start looking for someone who can.
The question is: Do you want to be in control of that process, or do you want to watch her light up for another man who knows exactly how to create it?
But before you can figure out how to create it, I should probably tell you what it is…
Women must experience emotional tension to feel attraction, attachment, and sexual arousal
Here’s the brutal truth most men will never understand: Your niceness is killing her desire for you.
Every time you try to please her, every time you avoid conflict, every time you ask “what do you want to do tonight?” instead of leading with a plan—you’re creating exactly zero emotional tension.
And without tension, there’s no attraction. Period.
Think about it. When was the last time your wife or girlfriend seemed genuinely excited to see you? When did she last initiate sex? When did she last look at you the way she used to?
If you’re like most men, it’s been a while. Maybe a long while.
She’s starving for emotional tension, and you’re not feeding her.
As David Deida put it so perfectly: “For women, drama is foreplay.”
Read that again. Let it sink in.
While you’re trying to eliminate all conflict and keep things smooth, she’s unconsciously craving the very tension you’re working so hard to avoid. And she will create the tensions one way or another.
So, you have a choice. You can learn to consciously create Positive Emotional Tension. The kind that makes her melt and crave more of you. Or you can leave it up to her to create negative emotional tension. The fights, the mood swings, the drama we all know and hate.
The question is: Do you want to take conscious control of that process to benefit your relationship, or will you allow her unconscious creation of it to destroy everything you have? I’d suggest the former.
Now, I have to warn you about something…
When a man truly masters the principles of Positive Emotional Tension and practices them with a woman, it often lights her up so powerfully that it scares the average guy to death and sends him running.
I call this effect “the feminine cloud of desire.”
Picture this: A woman who can’t stop thinking about you. Who texts you constantly. Who initiates sex multiple times a week. Who gets jealous when other women look at you. Who becomes insatiable in ways that would make most men’s fantasies look tame.
Even though we men think we can handle a woman wanting us 24/7, it can be pretty scary when you experience it firsthand.
But that’s the power of what you’re about to learn.
This is a power that puts a dent in the universe and takes a woman places she’s never been before and can’t take herself.
In fact, Positive Emotional Tension, as I teach it, is much more than just getting women to want you. It’s a roadmap toward masculine consciousness, mastery, and authentic confidence that naturally attracts all things feminine—women, opportunity, adventure, and abundance.
Practicing these principles will grow you as a man like almost nothing else can. It will challenge you, initiate you, and transform you into the kind of man who commands respect and inspires desire wherever he goes.
This isn’t just about getting laid. This is about becoming the man you were meant to be.
And when you do, it becomes a gift you give to women and the world.
Let me introduce you to
Positive Emotional Tension
An eight-lesson on-demand video course to master the power we’ve just discussed. These eight lessons will teach you everything I know about creating the kind of emotional tension that makes women crave you, chase you, and beg you to take them places they’ve never been before.
This isn’t another pickup course filled with cheesy lines and manipulation tactics. This is about understanding the deepest biological drives that govern female attraction and learning to work with them instead of against them.
You’re going to discover why everything you’ve been taught about women is wrong. Why being “nice” is actually killing her desire for you. And why the behaviors you think are making her happy are destroying her attraction to you.
You’ll learn the eight evolutionary trigger points that activate a woman’s deepest attraction mechanisms. You’ll discover how to drive what I call “sexual Ferraris”—women capable of incredible passion, but only when they’re with a man who knows what he’s doing.
This course will transform you into the kind of man who walks into a room and immediately commands attention. The kind of man women talk about with their friends. The kind of man who creates such powerful attraction that women can’t help but chase him.
Whether you’re single and want to attract incredible women, or you’re in a relationship and want to reignite the passion that’s been missing, this course will give you the tools to make it happen.
Here’s what’s waiting for you inside:
Lesson 1: Women and Emotional Tension
- Discover the revelation that will flip your entire understanding of women so you can stop eliminating the very thing that makes women wet and start creating it intentionally.
- Master the visceral principle that reveals how to trigger the same brain chemicals in women that breasts trigger in you, so you can create automatic arousal without saying a word.
- Find out how to practice a specific type of unavailability that makes women obsess over you, so you can start creating the psychological tension that makes women chase you instead of the other way around.
Lesson 2: Men and Emotional Tension
- Discover the evolutionary wiring that explains every "crazy" thing women do so you can finally understand the 2-million-year-old programming that drives her seemingly irrational behaviors.
- Learn why being "too fucking nice" is the Queen Mother of attraction killers so you can stop making yourself sexually invisible through the very behaviors you thought would win her over.
- Master why bad boys create "super glue" while nice guys "let air out of the balloon" so you can stop dissipating attraction through giving, fixing, and pleasing behaviors that kill sexual tension.
Lesson 3: PET and NET
- Learn why anxiety is your North Star and the secret to magnetic attraction so you can stop managing your discomfort and start leaning into the very things that make women crave you.
- Understand the downward spiral that shows how good guys create their own relationship hell so you can see exactly why your "nice" behaviors backfire and trap you in cycles of increasing drama.
- Find out how to handle shit tests with calm, playful dominance and embrace conflict as foreplay so you can set the emotional tone instead of reacting to hers and train people to treat you with respect.
Lesson 4: PET Cheat Sheet
- Discover the most accurate schematic for understanding women that puts you ahead of 99% of men so you can finally have the blueprint that shows exactly how to flip her biological attraction switches.
- Understand the shocking truth about female sexuality that culture has hidden from you so you can discover why women are actually the most sexually evolved creatures on the planet who crave being taken by masterful men.
- Master the most powerful "one-two punch" that creates butterflies even in successful CEO women so you can activate the foundation of all female drama and arousal using the same formula every romance novel relies on.
Lesson 5: Do Women Really Need PET?
- Discover why women who reject PET prove its power through the very way they reject it so you can stop seeking female validation for your masculine instincts and start trusting what actually works.
- Learn about the shocking scientific research that reveals the massive disconnect between what women think turns them on and what actually does so you can stop listening to their conscious minds and start triggering their unconscious responses.
- Understand the first rule of PET Club that immediately stops you from killing attraction before you even start so you can avoid the approval-seeking behaviors that destroy your chances before you make a move.
Lesson 6: When You Think You’re Doing It Right, But You’re Not
- Discover the shocking inverse relationship that destroys the fundamental Nice Guy assumption about listening so you can stop doing the very thing that guarantees she'll never want to fuck you.
- Learn the 3 T's framework that gives you permission to stop holding back so you can transform from passive approval-seeker into the authentically bold man women can't resist.
- Understand why trying to get women into good moods actually kills their desire for you so you can stop "maintaining the possibility of availability" and start using the "talk less, fuck more" approach that works.
Lesson 7: Sexual Ferraris
- Discover why women are actually "sexual Ferraris" and the most sexually evolved creatures on the planet so you can finally understand the shocking truth about female sexuality that culture has hidden from you.
- Learn the five evolutionary proofs that make this claim scientifically undeniable so you can see exactly why women want more sex, more often, with more partners than you ever imagined possible.
- Master how your self-limiting beliefs blind you to the sexually insatiable women around you so you can challenge the confirmation bias that prevents you from seeing the abundance of available women begging for your attention.
Lesson 8: Shut Up and F*CK Me!
- Discover why 10,000 years of sexual repression actually proves women's incredible sexual power so you can understand how chastity belts, stoning, and slut-shaming reveal the truth about female sexuality that culture desperately tried to hide.
- Learn why men are "sexual mopeds" while women are "sexual Ferraris" and how this explains everything so you can stop trying to throttle back female sexuality and start learning to drive these incredible machines like a master.
- Master the Three Rules for Great Sex that eliminate all sexual confusion and fear so you can replace passivity and guesswork with bold confidence while ensuring consent and creating mind-blowing experiences.
Ready to Become The Conscious Leader of Your Relationship?
Enroll today to experience the profound transformation conscious masculine leadership can bring to your relationship.
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Meet Your Instructor
Dr. Robert Glover
Hi there, I’m Dr. Robert Glover, author of No More Mr. Nice Guy and creator of Positive Emotional Tension.
For the first 45 years of my life, I was the classic Nice Guy with women. I listened to them complain about their problems for hours, tried to be different from all those “jerks” they dated, and bent over backwards to prove what a good guy I was. I settled for women who matched my low self-esteem, endured bad and infrequent sex, and stayed way too long in relationships that were slowly killing my soul.
I had no clue how to attract the women I really wanted or turn them on in ways that made them crave me.
Then came that lightning bolt moment I described earlier. Everything I thought I knew about women was wrong. That revelation changed everything.
Since discovering the power of Positive Emotional Tension, I’ve been married for over eight years to a woman 22 years younger than me who hit on me first, initiated sex with me first, and has told me multiple times she will never tell me no to sex. The transformation has been so dramatic that my jealous Latina wife constantly points out women who are hitting on me—and most are significantly younger and often quite attractive.
This course distills everything I’ve learned over 30+ years as a therapist and coach—not from theory, but from transforming my own life with women and helping thousands of other men do the same.
If you’re ready to stop being invisible to women and start becoming irresistible to them, I’d be honored to show you how.
Ready to Learn the Missing Ingredient to Female Attraction?
Enroll in Positive Emotional Tension today and start creating instant, overpowering attraction with any woman.
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Your Satisfaction Guarantee
We are confident that the principles and practices in Positive Emotional Tension will profoundly transform your relationships and success with women.
We stand behind our digital products at drglover.com. While we do not offer cash refunds for our digital courses, we want you to be satisfied with your investment. If, within 30 days of your original purchase, you feel the course hasn’t met the quality you expected or provided value, we are happy to exchange it for another digital product of the same price (e.g., another digital class).
This exchange offer can be applied one time per purchase and must be requested within 30 days of the original purchase. To request an exchange, please contact us at support@drglover.com.
Frequently Asked Questions
Is this just another pickup artist course with manipulation tactics?
Absolutely not. Positive Emotional Tension isn’t about manipulation, games, or tricks. It’s about understanding how attraction actually works and becoming the kind of authentic, confident man that women naturally desire. This is about personal growth and masculine development, not cheap tactics.
Will this work if I'm married or in a long-term relationship?
Yes, especially if you’re married. Many of the principles are specifically designed to reignite passion in long-term relationships. If your wife has lost interest in sex or seems distant, PET will show you exactly why this happened and how to fix it.
What if I'm not naturally confident or good with women?
Perfect. This course is designed for men who struggle with confidence around women. The principles I teach will build genuine confidence from the ground up. You don’t need to be naturally gifted—you just need to be willing to learn and practice.
I'm not young, rich, or particularly good-looking. Will this still work for me?
Absolutely. I’m in my 60s and still have 20-year-old women hitting on me. This isn’t about looks or money—it’s about understanding female psychology and projecting authentic masculine energy. Age, appearance, and income are far less important than you think.
How is this different from other dating advice I've tried?
Most dating advice focuses on what to say or do. PET focuses on who to BE. It’s based on evolutionary psychology and 30+ years of clinical experience, not internet theories. This is about fundamental transformation, not surface-level techniques.
What if my wife or girlfriend finds out I'm taking this course?
The changes you’ll make will be so positive that she’ll be thrilled with the “new you.” Many men have actually shared parts of this course with their partners. The principles create more authentic connection, not less.
How long does it take to see results?
Some men notice changes immediately, while others take a few weeks of practice. The key is consistent application of the principles. This isn’t a quick fix—it’s a complete transformation of how you show up as a man.
Ready to Stop Being Predictable and Start Being a Challenge?
Enroll today and learn to use a specific type of unavailability that makes women obsess over you.
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Ready to Experience These Benefits?
Enroll in All The Way In today and start transforming your relationship.
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